Friday, November 21, 2014

It's all about quality

Most readers probably don’t shop at Sears even though the Lands’ End boutiques found within many stores can be worth a special trip.

The reason many ignore Sears is quality, or rather, complete lack thereof.

While the department store’s woes have received considerable attention in the news media over the past couple of years, most who have written about Sears fail to mention that most of the clothes sold by Sears — the exception being Lands’ End — is junk.

It isn’t enough to just refresh in-house brands or even renovate outdated stores. Customers, especially those with limited financial means, want quality.

And quality has been missing from Sears for a long, long time.

It’s just not Sears, either.

J.C. Penney and Macy’s also face the same challenge.

The sales at these department stores can be incredible, but any smart customer knows the quality often is very, very poor.

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