Tweed has went from something that only gentleman of a certain age wore to being everywhere in a matter of a couple of years.
With everyone from the Savile Row bespoke tailor down to the mass-market teen retailer American Eagle selling tweed (or tweed-ish) jackets, it’s a good time to be a consumer.
A recent article by David Evans in The Guardian discussed tweed’s comeback:
Tweed is now a common sight in designer collections and on the catwalks of London, Paris and Milan. It is no longer a fabric for ultra-conservatives, geography teachers and hunting, shooting and fishing types. Its popularity is also being driven by events such as the Tweed Run and Goodwood Revival, and the sight of gorgeous tweeds on television in Downton Abbey.
The increase in popularity of wool products has led to a search for uses beyond clothing, and tweed is now used in items as diverse as upholstery, iPad covers and hip flasks. Traditional designs and colours – soft greens, browns, purples and blues, so evocative of the mountains and moorlands where much tweed finds its origins – remain popular. But there is also a search for brighter colours and wilder designs.