Friday, May 10, 2013

Making jeans in America

Apartment Number 9, a Chicago menswear boutique, is out with a short promotional film documenting how Raleigh Denim makes jeans in its namesake of Raleigh, North Carolina.

These sorts of internet videos are relatively inexpensive to make and tend to go viral amongst the #menswear followers. It's a textbook example of advertising in the age of social media.

Quite frankly, it's actually amazing that more brands — big and small — aren't doing this.

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