Friday, April 5, 2013

Two cool videos from Club Monaco and Lands' End

Two short promotional films — for Club Monaco's American-made neckties and the Supima no-iron shrits from Lands' End — have been making the rounds amongst #menswear followers.

Each are a great example of how to engage and deliver a message via social media.

The best part? These sorts of films are relatively inexpensive to produce and receive considerable attention — two important metrics for marketing and public relations professionals.

The only missing from each film was practical, how-to advice.

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