T.M. Lewin's blog, which is worth reading, has published a handful of sensible tips for the lonely gentleman.
Among the tips, this stood out:
Smell is important too. Believe it or not the natural smell of the opposite preferable to the smell of a pungent perfume. What we’re saying is: do shower before heading out on a date but don’t over do it on the fragrances.If you follow T.M. Lewin's advice you might just land a date with a beautiful lady in Fair Isle.